Penny's Choice Update
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Penny's Choice Update

Posted by Matthew Ruggiero on

We've had some exciting things happening here at Penny's Choice- it's been a busy few months! Here's a run down of what we've been up to and where we're going!

New Logo Design

Designed by my cousin and expert graphic designer, Christian Montoro, we took the logo from a picture of Penny and he drew it by hand. I love the color scheme and the way she looks in the picture. Nice job Christian!

Penny's Choice Logo


More Specialized Product Offerings

The new year brought about new manufacturers (and got rid of a few). We have scaled down which distributors we are using and have kept our favorite, best selling products. 

Deer and Elk Antler Dog Chews

Deer and Elk Antlers

Everyone's favorite dog chews has been a huge hit on Penny's Choice. We get rave reviews from everyone who buys them, whether it is their first time giving their pup a chew or the thousandth. The reason people seem to be repeat buyers is the price- we have done all that we can to keep the cost of deer and elk antlers as low as physically possible. When comparing our prices to the big box stores you will instantly see that we have it going on! 

Our newest distributor is out of Utah and has a great selection. We will be offering all sized deer and elk antlers for great prices! We are set up and will begin selling these products once we finish the move to NC. In the mean time, we still have some deer antlers left over from our crazy sale, so grab them while you can!

Grooming Products 

Another big hit has been our all natural shampoo and spray collection. When we asked the question "what is in your dog's shampoo" we didn't like the answer. Salts, alcohol, and words we couldn't pronounce led us to sell better products. We started selling Aroma Paws and Bobbi Panter and have never looked back! They are on the pricey side, but the samples we bought for our dogs are still lasting! We love the smell, fluffiness of the fur, how easy it is to rinse out, and best of all- no scratching/dry skin! And our 3 minute destink program with our sprays has been a huge success, saving owners tons of time over the stinky winter months! If you haven't tried it yet, now's your chance! 

We also offer these products for dog groomers, doggie day cares, and more. If you are one of these buyers let us know, we have programs for you to try!

Dog Toys, Leashes, and Collars

We wouldn't be Penny's Choice without our toy and leash selection. However, we've scaled our toy selection down a bit to only the best performing toys available. We have kept all of the Tuffy brand toys and of course the West Paw selection. We lost the Invincibles though. Our leashes all have stayed the same, since people seem to love the quality and durability of the products from our friends at Auburn Leathercrafters in NY.  

Clothing and Jerseys

Dog Jerseys

Our second favorite is the clothing department! We love the dog jerseys and so do our customers. We get cute pictures all the time and love seeing them strutting around in their owner's colors. We've tried to make pet jerseys a bit more affordable and have lower prices than you will see most places. 

We also offer sweatshirts and coats for the winter months. We just got a new distributor that has some very cute dog attire and will be adding more products soon, so keep checking!

Travel Products 

We have recently added this department, mainly because we're moving and need the products that we're selling too! We do a lot of hiking and camping with the dogs, and want to offer some of the products that we've found. Finding affordable travel products has been a challenge for us. We think we've found a few that might work, and will be adding a ton more as we find them to this new category. 


Moving to Charlotte, NC!

We are heading down to the south on March 1! The move is mainly to be closer to family and friends (ok...and escape this bitter cold up here). We've loved our time in the Twin Cities, but it's time to move on! I think our next blog post will be about moving across the country with two dogs...yes that sounds like it will be an adventure in itself. 


Thanks for reading this post! We have made a ton of changes to our site and think we will be a stronger store because of it. We've really tried to work on pricing and hope you like what we've done!

Feel free to try these products by using code BLOG to get $10 off any orders over $50! 


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  • Good luck in Charlotte!!

    Rachel on

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